Overqualified Ashton Kutcher Nabs Job as Lenovo’s New Product Engineer

30 Oct

By Laura Stampler

In what can only be interpreted as a sincere, not at all marketing-driven stunt, Lenovo hired Ashton Kutcher to be its new product engineer.

There’s a long tradition of companies aligning themselves with celebrities, not merely as pitchmen but in more figurehead roles. Justin Timberlake became a creative director for Bud Light Platinum, Lady Gaga the creative director of Polaroid, will.i.am the director of creative innovation for Intel, and Alicia Keys the global creative director for BlackBerry — which was somewhat dramatic considering that she was caught tweeting from the iPhone she said she’d given up after her title was publicly announced.

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